Creating a space for soft mobility in Tunis: Adopt the bike to fight against pollution and climate change.
Creating a space for soft mobility in Tunis: Adopt the bike to fight against pollution and climate change.
Struggle against pollution and climate change through the enhancement and development of soft mobility in Tunis. Advocating with municipalities to design a green development plan for local transport
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Project Snapshot

Association Tunisienne de l’incitation à l’utilisation des vélos « Vélorution Tunisie »
Area Of Work:
Climate Change Mitigation
Grant Amount:
US$ 36,340.14
Co-Financing Cash:
US$ 18,933.10
Co-Financing in-Kind:
US$ 3,436.43
Project Number:
Currently under execution
Project Characteristics and Results
Gender Focus
If the issue of soft mobility touches a whole area in terms of urbanism, environment and culture, gender is central. Female mobility guarantees values ??in terms of independence, freedom, autonomy, integrity and gender equality Women have very little access to soft mobility. This observation can be explained by several reasons mainly due to the patriarchal culture: it is the man who traditionally dominates the "visible" public space (coffee terraces, night outings, trips outside the neighborhood, etc.), who leads his family and has access to more leisure than women, especially in popular social circles. While Tunisian women have of course gained their freedom of movement, and more easily in the cities, they have not yet adopted the alternative modes of mobility, soft and ecological like the bike. Today, women face two obstacles: the fact of not knowing how to ride a bike and the negative image that characterizes women on a bike ("shame"). In Tunisian society, it is traditionally frowned upon for a woman to ride a bike, a woman who rides a bike is a libertarian or masculine woman. This is why our project is essentially based on women. In Tunis, for a boy, cycling out is no problem. For a girl, it takes courage and determination as it is not in the mores. It is the young girls who are most in touch with the association, whether to learn to ride a bike or to advocate for the place of cycling in Tunisian society. For this, our project will broadcast a "cycling culture", that is to say, a positive image of cycling and the establishment of usual bicycle circulation. The project will offer practical solutions for bike trips for women: bike-school, bicycle parking, sharing of experiences during debates, integration into a cycling community via coffee-bike, bike rental, etc. Focus groups with women will be organized at the beginning of the project to enable us to understand and identify their needs and to include them in the project design (with participants in the activities of the association and with other women who have never participated). Emphasis will be placed on the safety of cyclists by offering women special training on safety and methods of self-protection (for example, personal alarms). This is a problem for some women who are afraid of cycling in Tunis.
Promoting Public Awareness of Global Environment
The association relies heavily on communication on social networks. For this, a team called "team de com" composed of 6 volunteer members of Vélorution works daily on the communication of our actions: animation of the facebook page (which currently has more than 10 000 subscribers); creation of videos on the bike-school atmosphere, parades and any event (these videos reach several thousand views), photo publications, animation of the Instagram page, the Youtube account and facebook groups Velorution and Adhérents Velorution . The focus is also on interventions in the media TV and radio. Velorution is constantly solicited in the Tunisian and, recently, international media (France Info, Brut). As part of the project proposed here, this communication plan will be continued. In addition, a facebook page of the project will be created specially and an Instagram account. Our activities will be reported live on social networks via "live facebook" on our page, photos on Instagram, a website and a mobile application (which we have just finished). On the other hand, if flyers and brochures will be published for occasions, paper documentation will be reduced to a minimum. Indeed, first of all it does not fit the spirit of this project which is the protection of the environment and also it has been noticed that these papers, brochures or flyers are rarely read and often end up in the trash. Finally, we will organize public meetings in the Espace where local elected officials and citizens will meet to discuss the environment, air pollution and the bicycle solution. These meetings will be systematically announced in the media (radios, presses or even televisions).
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SGP Country office contact

Ezzeddine Ferchichi


UNDP TUNISIA/ Immeuble Prestige
Lac I, Tunis, 1053