GOAL
The communities welfare (especially women) in the four villages in Bali are improved through the development of good quality food products as biodiversity conservation effort, that get support from collaborative networking that is open and adaptive.

OBJECTIVES
Objective 1 : To prepare baseline data and management of Paradesa project.
Indicators :
1. The collected data and information about condition of agriculture, community and food management in the targeted villages, as well as the conveyed project information to the village heads and woman groups in each village.
2. The work team and project management understand the background of the project, map work and the time table of project implementation.
3. The community organizers from the four villages got special training about facilitating and organizing the community.
Activities :
1. Initial identification visit and cooperation assessment of the villages.
Currently there is a dynamic change of agricultural pattern in Bali. Market demand, price volatility and regulatory uncertainty make farmers lost focus on certain type of commodity. The land is planted with many commodities to respond trends of market demand. Initial identification activity is an effort to obtain the latest information about the condition of agriculture and community in the villages.
The selected villages are expected to have diverse economic resources. For example: village at the edge of a forest, remote village, village in a town or village that has promising human resources. This diversity is necessary for obtaining a variety of learning models resulted from the program implementation. The process and results of this learning will then be shared openly to public as a learning material and as networking expansion.
This activity is also an assessment for cooperation with villages to implement the program by involving woman groups in the villages. The project management team will directly visit the villages, conduct initial observations, and discuss with officials, leaders and community groups. The result is the signing of a Memorandum of Understanding that will be the foundation of the next cooperation.
2. Work Meeting of Paradesa Management.
Prior to implemeting this program, management team will do project internalization process and make a plan of activities in detail. The process will be carried out in two days in the office. Meeting materials will be on related information of Paradesa and its community facilitation programs, time table of plans of activities, as well as team assignments and roles. Included in this process is the documentation team who will record the learning process.
3. Community Organizing and Facilitation Training.
To make the facilitation works effectively, the team will recruit and train village facilitators from community members based on certain criteria. To support communities performance, the team feels it is needed to improve the capacity of community members (1 person in each village) in managing group and village meetings and in organizing the community. The training will also be given to team members who will make lots of contacts with various community networks in the four villages in Bali or with wider networks.
The training will be held for three days, in one location (at the midpoint of the four villages) and attended by 15 people at most.

Objective 2 : To develop the understanding of the communities, management system and group governance.
Indicators :
1. Villagers understand about the function and value of the existing crops? biodiversity in their villages.
2. Woman groups are involved in the conservation and development of the existing biodiversity of crops in their villages.
3. The groups are capable of running an organization that is fair, transparent, and accountable.
Activities :
1. Dissemination of conservation of crops biodiversity as source of nutrition security and community welfare.
The dissemination is to provide understanding and awareness about the importance of crops biodiversity as the source of food security that is healthy and nutritious and as the source of welfare for the community. The dissemination is addressed to village-level stakeholders which are village heads and their apparatus, community elders, woman groups, youth, farmer groups, and others. Estimated participants are about 50 people. The dissemination is carried out for a day, using the method of film screening, presentations, group discussions, and question and answer.
2. Group facilitation.
The facilitation is in the form of village visit and organizational capacity strengthening through a series of trainings: leadership, management systems, financial, distribution and marketing. The training will be held for two days per group in each village and attended by group officials.
3. Participatory mapping of local crops biodiversity.
The activity of participatory mapping of crops biodiversity is a follow-up of the aforementioned dissemination activity. The materials to be discussed in this participatory mapping are current map of food demand in Bali, current state of crops biodiversity in the villages, maps of abandoned lands or lands that can be used for growing crops, biodiversity development plans, and type of crops that will be chosen to be developed. The chosen crop is ought to have high economic value, be specific and have character in term of its geographical condition or zone (mountainous area, coastal or island) or its production method (organic farming for example). By the end of mapping activity, it is expected there will be a structured follow-up plan for making nursery area and land model with crops that are typical to the village. This mapping activity is in the form of mini workshop and carried out for two days with 20 participants at most in each village. It will be carried out in each village.
4. Cultivating with village typical crops.
As a follow-up of mapping activity, woman groups in every village will make a nursery with seeds from local crops and will cultivate in a common land. The nursery will yield 2,500 seedlings from various types of crops in 200 square meters of land in each village. It will be conducted in groups and managed independently, with re-planting every month. The common garden will be planted with main crops that are prospected to be the village commodities. The area of the garden is variable, depending on needs and customs in each village. The garden could be a land belongs to village or abandoned land based on lend-use system, profit sharing or rent.
5. Capacity building of organic farming management.
While nursery is ongoing, each group in each village will get management training of organic farming. Training materials are about land gardening, composting, cultivation techniques, pruning, harvesting and post-harvesting. Training will be conducted on a regular basis. Every training will be carried out for a day and attended by members of woman groups in each village.

Objective 3 : To build quick win strategy by producing processed food based on potential yield.
Indicators :
1. The availability of complete information about biodiversity in the villages, situation of villages farming, and superior commodities that can be developed quickly.
2. Woman groups are trained and assisted in the production process of the commodities, including the superior ones.
3. The groups have production and packaging equipment.
4. The groups get training on branding and marketing.
5. The groups have at least one commodity that is worthy and ready to be marketed.
Activities :
1. Production and packaging training of processed food based on kampong?s biodiversity asset.
This activity is carried out after the activity of participatory mapping of local crops biodiversity. In the same time, there will be activity to develop and strengthen the groups. From mapping activity, the groups will have a list of the existing biodiversity in the village, complete with related information about the periodical number of supply. The groups are then invited for a discussion to find a superior commodity that will be developed by the groups, by taking into account the existing market opportunities.
The selection of commodities and the form of processed products will determine the type of training that will be given. For example, there is certainly different production technique between making syrup from fruits and making dried fruits. The training will be given for two days in each group. Training materials are about sorting-out raw materials, raw material production, preservation, packaging, and simple financial records.
To improve the skills of woman groups, reading materials as a guide in processing food products will also be provided.
2. Procurement of supporting equipment for processing and packaging food products.
To produce good quality food product that could be marketed to broader public, of course, adequate supporting equipment is needed though using only simple and inexpensive technology. Therefore, procurement of supporting equipments for production and also for packing the selected commodity must be carried out. This support can be given in conjunction with the training process, so that the equipment introduction and capacity building of groups? members can go hand in hand.
3. Marketing training of community products.
The groups will receive a training to market a community product. Training will be conducted for two days in a venue with participants from groups? representatives. Training materials are about how to understand modern world trade, seek marketing opportunity, build marketing strategies and design marketing plan for a year, also about marketing techniques.
4. Opening outlets and distribution network for community product.
Aside from developing distribution network and harnessing marketing skills, it is felt that it is needed to build outlets for community product at representative and strategic places. These outlets will market community products, become distribution centers as well as training centers for community members from the four villages to directly interact with their consumers. These community outlets will be managed by Sindikasi Inovasi Pangan Paradesa together with woman groups from the four villages.

Objective 4 : To establish Sindikasi Paradesa networks in national-level.
Indicators :
1. There is support from individual, group, organization or network for Paradesa ideas to be expanded and practiced openly.
2. Paradesa network which based on collaboration, fairness and transparency is developed.
3. There is a practical manual of the implementation of Paradesa program (from the concept until the process).
4. Community trading system is gradually developed.
Activities :
1. Workshop to develop Paradesa strategies.
While this proposal was being revised, Paradesa idea was spreaded to various communities. Social Media and Do.inc roadshows in Yogyakarta, Semarang, Surabaya, Bali and Bandung had introduced Paradesa and got positive response. In fact, it had been launched to Hands On Top (TDA) community in Semarang. Many were interested to participate.
Looking at this positive response, it is necessary to bring initiators and supporters of Paradesa in a forum. The purpose of the forum is to make Paradesa's big scenario by focusing on the efforts to produce a common platform, to build effective organizational structure and strategic moves.
The workshop will be held for 2 days in Jakarta and will be attended by no more than 20 participants.
2. Building Paradesa branding and communication strategies.
The members have realized from the start that if they want to make Paradesa become a massive social movement, they have to do a lot of networking. Therefore, Paradesa idea must be communicated intensively with simple ways to attract as many supporters as it can. The first way is by using social media and blogs, while the second way is by doing roadshows.
Idea, implementation process, support, manual, guidelines, guide and various other things related to Paradesa movement become the main information that needs to be conveyed openly so that the public will get a chance to do the replication process. The use of twitter accounts and cooperation with many influencers in social medias, blogs, YouTube channel, etc. can be influential if they are managed properly.
Social media cannot replace direct encounter. Social media is indeed able to spread ideas and attract supports from many parties, however, to build trust (which is the main thing in community trading), physical encounters are needed. Therefore it is necessary to do roadshows to major cities in Indonesia (especially to developing cities) and to use community meeting forums (such as the Akademi Berbagi and Tangan Di Atas) to convey Paradesa idea.
3. Workshop to build collaborative networks of Sindikasi Paradesa.
Network is the main support for a syndication (Sindikasi in Indonesia red). Therefore, to make Paradesa strategy work well, collaborative networks with communities of producers, distributors, outlets, export companies, non-governmental organizations that facilitate communities, communications and branding experts, designers, organic farming and food innovation experts, facilitators, financial institutions, CSR programs, and others needed to be established. The nature of the network will be open and it will be professionally managed.
The networks development will be through a variety of communication means and it begins with an activation process in the form of a workshop of Sindikasi Paradesa Collaborative Network. The workshop will be held in Denpasar or Yogyakarta for two days. The outputs of the workshop will be memorandum of understanding between parties, map of roles and designs of collaborative governance.
4. Building e-commerce trading systems.
The end result of Paradesa idea is the establishment of a fair community trading system. For the first step, a portal of digital commerce (e-commerce) as a hub for food commodity from communities all over Indonesia will be built. E-commerce launching with direct activation will be held in the event of Great Sunday Market in Jakarta by the end of June 2013.
5. Setting up initial products of Paradesa.
To strengthen the presence of E-Commerce system and accelerate the establishment of community trading system, it is necessary to do quick win actions. As preliminary step, the initial products of Paradesa can be taken from community products that have been re-branded and repackaged, and have been considered (through curing process) ready to be marketed to public. In re-branding and repackaging process, labeling and packaging equipment are required.
6. Building financial and funds system.
As a food movement, Paradesa certainly need to build strong and sustainable funds and financial system. The financial system will be unique because it will be based on extensive collaborative management. While the funds system will be aimed to support the birth of as many social entrepreneurs. It is thought that one of the systems will be in the form of credit unions. The process of building financial and funds system is planned to be carried out for six months, starting on the second month of the project.

Objective 5 : To monitor, assess, and share learning process.
Indicators :
1. There is a mechanism to monitor and evaluate (monitoring and evaluation) the overall process.
2. There is a process of sharing overall learning process.
Activities :
1. Monitoring and Evaluation.
The program will run well and achieved its expected goal if there are good monitoring and evaluation processes both internally and externally. Monitoring is to ensure that the program run in accordance with requirements that have been made, while evaluation is needed to overcome shortcomings and weaknesses in the program.
The monitoring and evaluation activities will be carried out 4 times in one year. It will be conducted in a participatory manner with the involvement of the program subject (program implementers and beneficiaries) and other related parties (donors/GEF).
2. Workshop on Shared Lesson Learn
Lesson learns obtained by woman groups from the four villages is certainly very important to be explored and shared both internally and externally. It is important to strengthen and develop the program. The workshop will be held for 3 days with participants from woman groups representing three out of the four villages and representatives from other villages that will be included next year in the activities of program development. The results of this workshop will be documented in the form of illustrative book, copied and distributed to both communities that have been and have not been involved in the program. The purpose is to make the process and achievement become study materials and to encourage replication process.
3. Documentation and Publications.
All stages of the process will be fully documented using text, images and video. These materials will then be packaged into various forms of publications (books, films, websites, social media) and distributed as learning materials for public. Hopefully, this process can inspire communities and other parties.

EXPECTED OUTPUT
1. Communities conserve food biodiversity as a typical asset and capital for communities' welfare
2. Increased use of local food crops for fulfilling communities needs and for improving food security.
3. Improvement of value of local food products to become good quality products which are specific, have character and resulted from local expertise and traditions.
4. Increased income and welfare of the communities, especially women, resulted from the processing, distribution and marketing of good quality food products.
The widespread and established impact of the program to various community groups.

Participants and/or Project Beneficiaries :
Direct :
1. Women who are members of groups of women farmers in the four targeted villages which involves 75% of women and 25% of men.
2. Sindikasi Inovasi Pangan Paradesa Bali which involves 40% of men and 60% of women.
Indirect :
1. All of the women and communities in the four targeted villages (3,200 households).
2. Wanagiri, Pejeng, Lampu and Penatih Village Governments.
3. Buleleng, Gianyar, Bangli and Denpasar Regency Governments.
4. Bali Province Government
5. Consumers, tourists, and tourism industries in Bali.