. Women involvement and active youth participation

1.1. Training "Start and improve your business". This is a training program aimed at developing business management skills among start-up and active entrepreneurs, managers of small and medium-sized tourist and craft enterprises, as well as for those who want to start their own business and learn how to competently conduct it. Participants will have practical skills to evaluate the possibilities of their business idea and its implementation. 1.2. Training on product tour development The most important role of local providers of tourism services is to provide quality tour products. The better the product, the price and the quality of the service, the more likely is, the more likely a destination/tourism service provider is to cooperate with more international tour operators/clients. To be able to further access and cater for the European tourism market. The aim of this activity is to develop national quality checklists, which will serve as a tool to determine to what extent an initiative, product, or package complies with product quality standards expected by the customer. 1.3. Training for guides and drivers. Conducting training for guides and drivers will help improve the provision of quality services during the stay of tourists in the region. They will get the possibility to learn principles of communication with tourists and will discuss important security issues. The training is designed for 10 - 15 people. 1.4. Seminar on tax legislation. The seminar on tax will provide a clear understanding by representatives of the tourism sector on tax legislation in the field of entrepreneurship. Participants will receive the necessary skills in the field of taxation, in order to further competently conduct the tourist business. 1.5. Training on the development of guesthouses/homestays, restaurant and hotel business. Taking into account the rapid changes of tourism development in the country, in connection with the opening of the Samarkand-Penjikent border, there is a need to increase the accommodation places of tourists, to improve the quality of services in the hotel and restaurant business. The Zerafshan region is developing a trend towards on opening of the new guest houses/homestays and restaurants, the owners of which do not have sufficient experience in providing quality services. The project plans to conduct trainings on the provision of quality services for tourists. The trainings will be conducted by experienced experts of the Zerafshan Tourism Development Association. 2. Organization and conduct of the awareness activities for the environmental education of school institutions and students. 2.1. In the framework of this activity it is planned to hold field seminars for students of secondary schools and other educational institutions. 2.2. Also planned to conduct training on environmental protection for representatives of the tourism sector in the region. One of the most important measures is the organization of environmental actions at tourist facilities. 3. Revival and development of folk handicraft. 3.1. Taking into account the announcement of 2018 - the Year of the tourism development and folk handicrafts, and in order to revive the national handicraft in the Zerafshan Valley, it is planned to hold trainings for local handicraftswomen on handcraft (embroidered products). It is planning to involve to this activity of 40-50 women and youth. The trainings will be conducted by experienced experts of the Zerafshan Tourism Development Association. 4. Raising awareness of the importance of tourism for the economic development of the Zerafshan Valley. Raising awareness of the importance of tourism for the economic development of the Zerafshan Valley in a context of communication isolation requires attention from the public sector in the field, the international and local communities. As part of its efforts to raise awareness of the importance of tourism ZTB will conduct several meetings with state authorities and business organizations. 4.1. Awareness raising activities will be carried out through broadcasting on national, local media, television, radio and the newspaper.