The project aims to promote cycling as a viable alternative to using cars and public transport in Vanadzor, the administrative center of Lori Region and the third-largest city in Armenia. It plans to introduce a set of basic bike facilities providing a safe and welcoming cycling environment and offering cycling services for leisure, recreation and tourism in Vanadzor and its adjacent communities. As many rural cities in the world, Vanadzor is also a part of urbanization process, suffering from increased noise and exhaust emissions. Within the last 10 years, some of the small adjacent village communities have been integrated and became a part of the city. Consequently, with the growth of the urban population the use and number of vehicles also increases each year. Another factor that contributes to the increase of the number of vehicles is the geographical location of Vanadzor, as it takes only less than three hours of ride to neighboring Georgia to import used cars where they can be purchased at low prices. Thus, according to statistics, the car import in Armenia doubled in 2018 as compared to 2017, becoming 32,500 instead of the 15,649.
Aiming to address this problem the project plans to implement the following major activities:

? Revive and foster biking culture in the third-largest city in Armenia;
? Establish a bike support center with bicycle rental, café and pump-track (cycling playground) in Vanadzor; and
? Improve road cycling safety in the streets of Vanadzor.

It is expected that by its end, this project will contribute to the reduction of car use in Vanadzor and increase in bike use from currently estimated 40-50 to 90-100 cycling individuals, thus contributing to the reduction carbon footprint of transport in Vanadzor.