Presented activities, according to the project?s goals and mission items, would: - familiarize the population of Tajikistan with phenomena of biodiversity through the radio-programs, radio-discussions and theatrical performances; - promote love and constant attention to nature, wild world, flora and fauna of the country; - promote the idea of lifelong love of animals in young children and provide new biological knowledge about this amazing representative of the animal world of Tajikistan; - spread the information among cities and regions dwellers, especially the youth about the Snow Leopard and its habitat; - to identify the reasons to appreciate this amazing representative of the animal world, which in fact is the pride of Tajikistan; - persuade people that the Snow Leopard protection will help develop sustainable tourism in Tajikistan; - change the population negative attitude to the Snow Leopard, and prove its uniqueness; - to demonstrate that the top priority is to create all breeding conditions for this animal; - influence government organizations and local khukumats to increase their responsibility for improving the environment, especially in term of Snow Leopard protection; -perceive the Snow Leopard as a symbol of beauty, masculinity, and raise a Tajiks? sense of pride that Tajikistan that is the habitat of this animal as well as territory of huge amount of different natural resources; - encourage environmental friendly attitude to nature and its species, in particular to a Snow Leopard; - create favourable conditions for sustainable ecotourism development.

The project will be mainly focused on increase awareness raising of youth and young generation of Tajikistan on Snow Leopard Conservation through performance shows in Kid Theater Lukhtak and in the regions where the performance shows will be broadcast;