Research and encouragement for the implementation of sustainable economic alternatives based on traditional practices, social organization and innovative creativity are the main axis of the initiative. Improved quality of life in the communities which will bring about arguments for the defense of the environment and the traditional communities is the objective. ASFLO will become a cooperative for Cerrado products such as flowers, cosmetics, medicinal plants and herbs, frit pulp, sweets, oils, etc. Similar initiatives will be implemented elsewhere in the Cerrado, mainly around Conservation Units. Converging efforts will hopefully result in policies for development and conservation which will adapt the traditional knowledge and culture to the market, bringing the importance of the environmental and cultural conservation into the spotlight. This project will take place in Chapada dos Veadeiros, in the municipality of Alto Paraíso, state of Goiás.