The project aims at creating an awareness on environmental programmes taking place at grassroot levels .The newsletter will be published in English ,Shona &Ndebele -the two main vernecular languages in Zimbabwe.There are currently very few if any ,publications that address environmental issues as they affect rural communities . This has contributed to the lack of informatipon in these areas , and it is hoped the publication of Its Ours will help bridge this gap .While there is some form of rural development coverage in the mainstream media in Zimbabwe , this reporting is not usually project criented .In Its Ours , more coverage will be given to activities and not to events .The magazine will also foster links between the CBOs , NGOs and donors as it will create a dialogue that has been missing for a long time.

Objectives of Its Ours
- to provide information on the state of the environment in the rural area.
-to provide information on what the rural communities are doing to address environmental degradation in Zimbabwe.
-to provide a platform for information sharing among commuinities who are the stakeholders of natural resources in the country.
-to enlighten the so called elite on the knowledge that the rural communities have on conservation.
-to encourage rural communities to come out and express themselves in a way that they could be understood by those that misunderstand them .
-to raise awareness on the link between environmental issues and all aspects of development.
-to sensetise people about the concepts of biodiversity conservation ,climate change, international rivers, and sustainable development.

the activities under project are
-training people from the communities how to write stories.
-workshops on basic news identification, interviewing techniques, journalism ethics, newspaper production, basic photography
-field trips

outputs
-readily available information on communities and the environment.
-an increased opportunity of the community to voice out their needs as well as participate in the development of their areas.
-improved communication between the CBOs , NGOs and donors.
-increased environmental awareness at village level and improved information sharing.

THE NEWSLETTER PRESENTS ARTICLES ON ALL THE FOCAL AREAS THOUGH EACH PRODUCTION OR ISSUE SPECIFICALLY FOCUSSES ON ONE THEMATIC AREA. TO THIS END, IT IS MULTI-FOCAL IN SCOPE.