This project will support the preparations for the 1st Cerrado Peoples? Fair, which will take place in Goiânia, state of Goiás. The purpose of this fair will be to commercialize products generated from sustainable biodiversity use. The communities and organizations prepared to offer products will be assessed for strategically, socially, and economically representative products. This fair hopes to promote interchange among the various producers from different parts of the Cerrado biome, fueling the discussion about sustainable use products. Traditional communities will thus have a cultural exchange opportunity. The general public will be sensitized about the importance of Cerrado conservation. Cerrado products and projects will be promoted. Fair trade initiatives will be discussed.