The project aims at controlling the negative impacts of desert tourism on biodiversity in Wadi Rum Reserve through direct involvement of the local indigenous Bedouin community in a pilot program based on building local capacities of the Rum Tourism Cooperative to enable it to manage tourism services in the area in an effective manner. It will assist individual members of the cooperative to upgrade their vehicles so that their trips become less harmful to the area's delicate ecosystem. Members of the cooperative will also be able to promote camel rides by improving camels' health and providing them with better and more attractive accesories. The project will be implemented in close coopration with the Royal Society for the Conservation of Nature (RSCN), the Aqaba Special Economic Zone Authority and the Ministry of Tourism.