The project will function in an area of heavy environmental pollution as it hosts an industrial compound of more that 360 factories in addition to 100 factories outside the compound. The area also witness heavy traffic that adds considerably to the environmental pollution in the area. The project will achieve its objective of raising awareness and building capacities through awareness and training programs as well as income-generating demonstration projects that promote environmental protection including reuse and recycling of materials. The target groups include the Center?s children, youth and women committees, student councils, scouts and girl guides in Sahab area. The project will also target public and private institutions in addition to local community members in general.