Planning grant to develop a project to demonstrate to the traditional users of the Belize Barrier Reef World Heritage Site (BBRWHS) the viability of alternative self-sustaining marine-based commercial activities and at the same time maintain the integrity and global significance of the Belize Barrier Reef System. The primary beneficiaries will be fishers and tourism service providers that use the South Water Caye Marine Reserve to generate their livelihood. Their primary concern is how to maintain that livelihood with less risk or more profit. The project will develop and market Irish Moss (seaweed) products, which can be produced by traditional users of the BBRWHS.