East Kazakhstan is a unique ecological area of Kazakhstan. 400 rare and endemic species, 900 medicinal, food and technical plants (that makes 35 % and 23 % of the overall flora in Kazakhstan) grow here. Altay-Sayan region covers transboundary territories of Kazakhstan, Russia, Mongolia, and China, and it is a unique place where Central Asia biological and landscape biodiversity is concentrated. Here wild relatives of cultural species and rare and endemic flora and fauna are kept. At the same time economic crisis of the region, pauperization of the local population and increase of commercial demand for natural resources may cause destruction of biodiversity resources and development of ecologically unreasoned way of economic development of the region.

The project is directed on involving of local population (and especially journalists) of the region into solving of the biodiversity conservation problems of Altay region, and it supports creation of the Altai-Sayan transboundary biospheric territory. The main actions to be implemented within the project implementation are carrying out of festival of ecological journalism and a large-scale information campaign.