According to preliminary surveys conducted by Sungi, much of the population in the Abbottabad uses devices with low energy efficiency. This adds to high use of energy yet comparatively less utility of these devices for meeting the intended purpose. The waste energy indeed adds to environmental pollution at local level and greenhouse gas emission affected climate at a global scale. The project thus intends to introduce energy efficient devices in the target communities using a social marketing approach.

Specifically, the project will target three areas of improving energy efficiency: (a) Reduction of electricity consumption by introducing low consumption White Light Emitting Diode based lamps. Long life of such lamps will reduce the need for waste management otherwise required to handle fuse bulbs. (b) Reduction in the use of natural gas, liquefied Petroleum Gas, and fuel wood by introducing solar water heaters either as stand alone units or in conjunction with gas fired geysers; and (c) Reduction of fuel wood consumption by introducing fuel efficient cooking stoves.