The project seeks to establish an information centre within the Sorri-Sorris Conservancy, to actively educate small miners on the importance of the environment and to suggest alternative ways of mining. The Doros Crater within the Sorri-Sorris Conservancy is comprised of important mountain ranges and wetlands, with several endemic and endangered species of animals and plants, as well as birds of national and global significance. Adjacent to this area and close to the Ugab River, semi-precious stone collectors are active via small mining groups. Many of these miners lack proper organizational structures and necessary knowledge of the environment. The pressure from this activity, as well as the increasing influx of tourists, contributes to the degradation of the area.

The information centre will serve to inform about the different wildlife and plant species in the area, and will also be a tourist information centre used for guiding tourists on approved routes. The nearby schools will be targeted to teach children about the environment. The centre will supplement the work of the four conservancies adjacent to each other near the Doros Crater and the Brandberg.

The Pro-Life Environmental Heritage will operate from Loeses, a communal settlement in the Sorri-Sorris Conservancy, Kunene South Region.