The grantee organisation, the South Eastern Hunters Association (SEHA) is embarking on an awareness programme, through print and documentary media, for its members, communities and the general public on sustainable use of local wildlife species. The project specifically addresses raising awareness, using a video documentary medium, for the conservation of the local red brocket deer (Mazama americana) which is listed on the 2000 IUCN Red List of threatened species. The specific objectives of the video documentary series are to educate the public on local wildlife, encourage the use of appropriate conservation techniques, influence policy decision as it relates to wild life and motivate hunters and others in conservation.